With its low up front cost and nearly instant feedback, email is often cited as the preferred channel of marketers and the companies they work for. And who could blame them? However, it seems that the news of direct mail’s…
Kaye-Smith is pleased to announce a new member of our team, Patti Morisset, who joins Kaye-Smith as our Creative Merchandise Director. Patti brings over twenty years of experience in the branded merchandise industry, including work with BD&A on accounts such…
Whether you are marketing to prospects or delivering critical, data-driven communications to your customers, keeping your data clean is critical to success. The typical data file decays at 3% – 5% per month. That means in just 12 months, 40%…
Typically, people contribute to schools where their child, relative or close friend’s children attend. Rarely do they continue contributing their efforts after that particular student has moved on. That’s not the case with Kaye-Smith employee Carole Miller. In fact, you…