According to the findings from the Advertising Specialty Institute‘s recent study, promotional items are one of the most cost-effective ways to increase brand awareness in the United States. Combine this information with the knowledge that consumers keep branded merchandise for an average of seven months, and it becomes easy to acknowledge the boundless opportunities promotional merchandise presents. After all, 62% of consumers who receive branded merchandise have reported that they do business with the company after getting promotional items.
So that you can get the most out of your business plan, we’ve put together three ways you can grow your business with branded merchandise:
Advertise new products or services.
If you’re launching a new product or service, corporate branded merchandise is a great way to spread the word. Hand out promotional items people use continuously and publicly (think totes, hats, water bottles) to get your brand in front of as many people as possible.
Boost customer retention.
Occasionally send past and current customers promotional items to keep your brand on their minds. Brand merchandise they will use regularly like pens, mouse pads or calendars are good choices.
Create goodwill for your company.
Give back to community organizations by donating branded merchandise or sponsoring charitable events. People remember companies that invest in their local communities, so philanthropy should be part of your corporate branding strategy.
Branded merchandise is an inexpensive and highly effective marketing tool. However, companies should take care to ensure promotional items reflect the company’s brand and marketing objectives.
Kaye-Smith‘s creative team can help you come up with a public-sector marketing strategy that is unique, effective and budget-friendly. We have thousands of promotional items in our branded merchandise store to choose from. Contact us today to find out how we can help you grow your business with promotional products.