Have you ever thought about the services your company already outsources that allow you to focus on the core of your business? Many companies hire landscapers to care for the maintenance and appearance of their exterior property. Other companies hire…
Brand recognition is important for growing and maintaining a business. Like… really important. If consumers don’t recognize your company and the services you provide, it can be difficult to acquire new customers. Think about this: When you’re at the supermarket…
Branded merchandise is everywhere these days and chances are high that at some point you’ve picked up a Chap Stick, t-shirt or pair of sunglasses with a company name and logo on it. But are those promotional products worthwhile? Do…
Receive physical mail in your email? Yes, you read that correctly. Let me explain. A new feature that lets customers see emailed images of their incoming physical mail was announced at the National Postal Forum by U.S. Postal Service Postmaster…
Recently, Kaye-Smith sent members of its brand merchandise team to Las Vegas to check out the 2016 PPAI Expo, the largest international promotional products trade show in North America. Thousands of suppliers, distributors, and industry associates were in attendance. We…
How many pop-up ads did you have to swat away like flies at a picnic the last time you were online? How many advertisements clutter the extra spaces of the websites you visit? If you’re like a lot of people,…
Kaye-Smith is now on Pinterest! We’ve been making a few changes to our social media presence, and this is one of the biggest. While we are well known as a marketing execution and supply chain company, not everyone is aware…
While many organizations participate in trade shows and other events throughout the year, they often fail to recognize the total cost of participation. That means they can’t truly know the return on their trade show or event investment. To get…
Like any marketing program, finding success exhibiting at trade shows requires planning and follow-through. Thinking of your trade show plan as a three part strategy can help you develop your plan and ensure effective execution by your team. The three…