Patti Morisset, Kaye-Smith’s Creative Merchandise Director, has been elected President of the NWPMA (Northwest Promotional Marketing Association). Patti has served on the Board of Directors for the last four years. The NWPMA is a part of PPAI (Promotional Products Association…
Originally Posted: April 19th, 2013 by Simon Deakin Marketscan Back in the old days before the rise of email, a marketer’s best friend was the trusty postman. Companies would send direct mail pieces to potential prospects, promoting new products and…
There is a strong perception that people don’t open or read their statements and other transactional mail. So, when we discovered a study from InfoTrends that claimed 95% of people open and read their statements*, we were skeptical. We decided…
Kaye-Smith’s Remote Collaboration offering gives customers (via internet connection) the freedom to create, edit, and modify customer-focused messages for immediate inclusion in their printed statements and other business-critical documents. Virtually any message types can be created, from simple text messages to mixed text and color graphics—with minimal IT involvement.