As we have been in the past, Kaye-Smith is a major sponsor and presenter at this year’s Northwest Credit Union Association’s Convention & Annual Business Meeting.
Dick Ehrig, Kaye-Smith Sales Manager, will host a Showcase Presentation titled, “QR Codes, PURLs and eMail – New Tools for Member Communications.” Dick’s presentation will be preceded by a direct mail campaign targeting convention attendees to pre-register for the presentation by responding using a web browser and PURL or scanning the QR Code with a smartphone. Either action will bring respondents to a personalized, pre-populated web landing page. Completion and submission of this page results in a confirmation email, reminding the recipient to stop by the Kaye-Smith booth for a free box of golf balls. Additionally, all respondents will be entered to win a door prize to be awarded at the conclusion of Dick’s showcase presentation. Kaye-Smith Creative and Database departments joined forces to create the campaign, which will be managed and tracked by our new Eloqua campaign management system.
Combining the power of direct mail and the Internet, QR (Quick Response) Codes are helping to make integrated marketing more effective than ever. QR Codes are, for good reason, one of the hottest applications in the marketing world today. They are easy to track and provide an immediate response mechanism that catches consumers at the very moment of interest. Once consumers are intrigued, QR Codes help them take the next step. Along with other interactive technologies such as PURLs (Personal URLs) and email, QR Codes are revolutionizing the new generation of direct mail.