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Inside the Oscar Gift Bag

Most of the celebrities attending the Oscars will go home without a statue. But they won’t go home empty handed. Last year, the value of the items in the gift bag was more than $60,000!

Why so much merchandise? Because the brands in the bag understand the value of the implied endorsement they receive when people use their products. You can get the benefits of implied endorsements without Hollywood A-Listers. In fact, when people see their friends and colleagues using your branded merchandise, the endorsement is even more powerful!

Have an event like a golf tournament or seminar coming up? Let Kaye-Smith help you assemble the right gifts for your audience and help build your brand!

Wondering what was in last year’s bag? Check it out at TIME.com.

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