Recently, Kaye-Smith sent members of its brand merchandise team to Las Vegas to check out the 2016 PPAI Expo, the largest international promotional products trade show in North America. Thousands of suppliers, distributors, and industry associates were in attendance. We…
Sometimes it can be all too easy to get caught in a rut and lose your sense of motivation - especially during this time of year, when the days are often dark and dreary. There’s a book that’s been making…
Although the weather is still warm(ish), and there are plenty of leaves that haven’t even changed color yet, in the world of promotional merchandise it’s starting to look a lot like the holiday season. The holidays are frequently the time…
How many pop-up ads did you have to swat away like flies at a picnic the last time you were online? How many advertisements clutter the extra spaces of the websites you visit? If you’re like a lot of people,…
The year was 1789. The United States had just elected its first president, and a commemorative button was created to mark the event. Highly sought after by collectors today, this George Washington button was the first known promotional product in…
Kaye-Smith is now on Pinterest! We’ve been making a few changes to our social media presence, and this is one of the biggest. While we are well known as a marketing execution and supply chain company, not everyone is aware…
Even with the most sophisticated firewalls and anti-virus software in place, there is a common form of cyber crime that can find its way around all hardware and software barriers. It doesn’t rely on technology but rather on the vulnerability…
Trade show marketing can be an expensive endeavor. Dishing out money for a booth, promotional items, marketing materials and travel accommodations all add up. However, trade shows are valuable because of the exposure they offer your business to network with prospective customers and other entrepreneurs. Considering the expense, it is critical to come prepared because you want to make the greatest impact for the amount you spend.
Marketing your business in this day and age can be tricky–in no small part because consumers are wary of companies with insincere or aggressive sales methods. That’s why word-of-mouth advertising is still the holy grail of marketing. In fact, a recent Nielsen study found that 92% of consumers trust recommendations made by friends and family above all other kinds of advertising.
Don’t dismiss print marketing as a thing of the past. Used strategically, direct mail marketing can set you apart from competitors. Whether your business is launching a new product or service, celebrating a milestone or just vying for new customers, you can implement these smart print marketing trends in 2015: