The Margin of Victory
Sometimes it can be all too easy to get caught in a rut and lose your sense of motivation - especially during this time of year, when the days are often dark and dreary. There’s a book that’s been making…
A Guide to Corporate Gift-Giving
Although the weather is still warm(ish), and there are plenty of leaves that haven’t even changed color yet, in the world of promotional merchandise it’s starting to look a lot like the holiday season. The holidays are frequently the time…
The Next Revolution in Advertising is…Direct Mail?
How many pop-up ads did you have to swat away like flies at a picnic the last time you were online? How many advertisements clutter the extra spaces of the websites you visit? If you’re like a lot of people,…
The Evolution of Promotional Products in U.S. Politics
The year was 1789. The United States had just elected its first president, and a commemorative button was created to mark the event. Highly sought after by collectors today, this George Washington button was the first known promotional product in…
Kaye-Smith is now on Pinterest!
Kaye-Smith is now on Pinterest! We’ve been making a few changes to our social media presence, and this is one of the biggest. While we are well known as a marketing execution and supply chain company, not everyone is aware…
Guarding Against Social Engineering Attacks
Even with the most sophisticated firewalls and anti-virus software in place, there is a common form of cyber crime that can find its way around all hardware and software barriers. It doesn’t rely on technology but rather on the vulnerability…
4 Keys to a Successful Trade Show Presence
Trade show marketing can be an expensive endeavor. Dishing out money for a booth, promotional items, marketing materials and travel accommodations all add up. However, trade shows are valuable because of the exposure they offer your business to network with prospective customers and other entrepreneurs. Considering the expense, it is critical to come prepared because you want to make the greatest impact for the amount you spend.
3 Reasons to Encourage Your Team to Sport Branded Apparel
Marketing your business in this day and age can be tricky–in no small part because consumers are wary of companies with insincere or aggressive sales methods. That’s why word-of-mouth advertising is still the holy grail of marketing. In fact, a recent Nielsen study found that 92% of consumers trust recommendations made by friends and family above all other kinds of advertising.
Three Print Marketing Trends Ramping up in 2015
Don’t dismiss print marketing as a thing of the past. Used strategically, direct mail marketing can set you apart from competitors. Whether your business is launching a new product or service, celebrating a milestone or just vying for new customers, you can implement these smart print marketing trends in 2015:
How to Use Promotional Marketing and Inventory Management to Market Insurance
Everyone needs insurance. With an improving economy, insurance jobs are expected to grow more than 10 percent between 2012 and 2022, according to the U.S. Bureau of Labor Statistics. Yet, as a largely commission-based job, insurance agencies often see high turnover rates as agents struggle to grow their business. In the competitive world of insurance, promotional marketing and inventory management are powerful tools in marketing for insurance.