While so much of our life happens online these days, companies wonder if direct mail is still a viable marketing approach. At Kaye-Smith, we recognize that every business has unique goals. To support our clients’ diverse business plans, we have compiled a few direct mail pros and cons.
According to the findings from the Advertising Specialty Institute‘s recent study, promotional items are one of the most cost-effective ways to increase brand awareness in the United States. Combine this information with the knowledge that consumers keep branded merchandise for an average of seven months, and it becomes easy to acknowledge the boundless opportunities promotional merchandise presents. After all, 62% of consumers who receive branded merchandise have reported that they do business with the company after getting promotional items.
So that you can get the most out of your business plan, we’ve put together three ways you can grow your business with branded merchandise:
The idea is simple: free stuff for free promotion. One of the newer social media trends on the scene this year comes from Innovative Vending Solutions, a West Carrollton-based company which sells and rents vending machines which dispense free merchandise in exchange for promotion on Facebook, Twitter or Instagram.
Corporate gifts and promotional products are a marketing investment. You can strengthen relationships with your best customers, improve relationships with marginal customers and encourage those all-important second purchases from new customers with strategic brand marketing.
In-house operations and smaller sized print and mail service providers seem to be trying to ignore the risks associated with privacy breaches and document security. Discussing the data security of their document operation does not seem to be a hot issue for them. This is somewhat baffling because in-house and smaller shops are some of the most vulnerable organizations. Repairing the damage caused by a security incident can be devastating.
During the Global Policy Forum that took place on June 11, Melissa Hathaway delivered a presentation about vulnerabilities a global digital marketplace introduces. As a former Director of the Joint Interagency Cyber Task force, Hathaway has a long career of analyzing and protecting digital infrastructures. In addition to her current role as president of her own consulting firm, Hathaway Global Strategies LLC, she is also the senior advisor on Project MINERVA at the Harvard Kennedy School; and advisor to the technology giant, Cisco.
According to theNational Center for Charitable Statistics, there are more than 1.5 million non-profits operating in the United States. That’s a lot of companies competing for donor dollars! Raising awareness about a cause is not only challenging, but also expensive. Donors want to see their money support the cause, so non-profits need to be strategic and efficient with their marketing budgets. Kaye Smith has provided four ways to leverage technology to raise money for your non-profit:
As we welcome in fall, we also usher in a new trade show season. Kaye-Smith understands how important it is to stand out and leave a positive impression among a sea of booths. We compiled three promotional marketing ideas for your fall marketing campaign to help increase your brand’s awareness.
Technology is constantly changing. In terms of statement processing, the improvements are a welcome reprieve from worrying about data security to manually preparing and mailing statements. Electronic statements can streamline billing processes for greater efficiency, cost savings and greater customer…
Though some fairy godmothers have wands and magic pumpkins, one fairy godmother comes equipped with Alaska Airlines wings and an entire crew of volunteers ready to help. Alaska Airlines and Horizon Air employees teamed together to collect donations of gently…