Don’t dismiss print marketing as a thing of the past. Used strategically, direct mail marketing can set you apart from competitors. Whether your business is launching a new product or service, celebrating a milestone or just vying for new customers, you can implement these smart print marketing trends in 2015:
Everyone needs insurance. With an improving economy, insurance jobs are expected to grow more than 10 percent between 2012 and 2022, according to the U.S. Bureau of Labor Statistics. Yet, as a largely commission-based job, insurance agencies often see high turnover rates as agents struggle to grow their business. In the competitive world of insurance, promotional marketing and inventory management are powerful tools in marketing for insurance.
Companies are always looking for new ways to market their brands. Instead of looking for new outlets, though, why not look to your existing processes to promote your brand? Statement processing and billing services represent a huge opportunity to connect with your customers and market your brand through targeted, personalized and relevant communication.
While cloud computing is the talk in many industries, warehouse management software (WMS) is slow to adopt cloud-based hosting, according to a report by Logistics Management. Experts estimate fewer than 10 percent of the WMS market uses the cloud, compared with about 45 percent of the customer relationship management (CRM) market.
While so much of our life happens online these days, companies wonder if direct mail is still a viable marketing approach. At Kaye-Smith, we recognize that every business has unique goals. To support our clients’ diverse business plans, we have compiled a few direct mail pros and cons.
According to the findings from the Advertising Specialty Institute‘s recent study, promotional items are one of the most cost-effective ways to increase brand awareness in the United States. Combine this information with the knowledge that consumers keep branded merchandise for an average of seven months, and it becomes easy to acknowledge the boundless opportunities promotional merchandise presents. After all, 62% of consumers who receive branded merchandise have reported that they do business with the company after getting promotional items.
So that you can get the most out of your business plan, we’ve put together three ways you can grow your business with branded merchandise:
The idea is simple: free stuff for free promotion. One of the newer social media trends on the scene this year comes from Innovative Vending Solutions, a West Carrollton-based company which sells and rents vending machines which dispense free merchandise in exchange for promotion on Facebook, Twitter or Instagram.
Corporate gifts and promotional products are a marketing investment. You can strengthen relationships with your best customers, improve relationships with marginal customers and encourage those all-important second purchases from new customers with strategic brand marketing.
In-house operations and smaller sized print and mail service providers seem to be trying to ignore the risks associated with privacy breaches and document security. Discussing the data security of their document operation does not seem to be a hot issue for them. This is somewhat baffling because in-house and smaller shops are some of the most vulnerable organizations. Repairing the damage caused by a security incident can be devastating.
During the Global Policy Forum that took place on June 11, Melissa Hathaway delivered a presentation about vulnerabilities a global digital marketplace introduces. As a former Director of the Joint Interagency Cyber Task force, Hathaway has a long career of analyzing and protecting digital infrastructures. In addition to her current role as president of her own consulting firm, Hathaway Global Strategies LLC, she is also the senior advisor on Project MINERVA at the Harvard Kennedy School; and advisor to the technology giant, Cisco.