4 Keys to a Successful Trade Show Presence

Trade show marketing can be an expensive endeavor. Dishing out money for a booth, promotional items, marketing materials and travel accommodations all add up. However, trade shows are valuable because of the exposure they offer your business to network with prospective customers and other entrepreneurs. Considering the expense, it is critical to come prepared because you want to make the greatest impact for the amount you spend.

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3 Reasons to Encourage Your Team to Sport Branded Apparel

Marketing your business in this day and age can be tricky–in no small part because consumers are wary of companies with insincere or aggressive sales methods. That’s why word-of-mouth advertising is still the holy grail of marketing. In fact, a recent Nielsen study found that 92% of consumers trust recommendations made by friends and family above all other kinds of advertising.

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How to Use Promotional Marketing and Inventory Management to Market Insurance

Everyone needs insurance. With an improving economy, insurance jobs are expected to grow more than 10 percent between 2012 and 2022, according to the U.S. Bureau of Labor Statistics. Yet, as a largely commission-based job, insurance agencies often see high turnover rates as agents struggle to grow their business. In the competitive world of insurance, promotional marketing and inventory management are powerful tools in marketing for insurance.

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3 Ways to Grow Your Business with Branded Merchandise

According to the findings from the Advertising Specialty Institute‘s recent study, promotional items are one of the most cost-effective ways to increase brand awareness in the United States.  Combine this information with the knowledge that consumers keep branded merchandise for an average of seven months, and it becomes easy to acknowledge the boundless opportunities promotional merchandise presents. After all, 62% of consumers who receive branded merchandise have reported that they do business with the company after getting promotional items.

So that you can get the most out of your business plan, we’ve put together three ways you can grow your business with branded merchandise:

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