In-house operations and smaller sized print and mail service providers seem to be trying to ignore the risks associated with privacy breaches and document security. Discussing the data security of their document operation does not seem to be a hot issue for them. This is somewhat baffling because in-house and smaller shops are some of the most vulnerable organizations. Repairing the damage caused by a security incident can be devastating.
During the Global Policy Forum that took place on June 11, Melissa Hathaway delivered a presentation about vulnerabilities a global digital marketplace introduces. As a former Director of the Joint Interagency Cyber Task force, Hathaway has a long career of analyzing and protecting digital infrastructures. In addition to her current role as president of her own consulting firm, Hathaway Global Strategies LLC, she is also the senior advisor on Project MINERVA at the Harvard Kennedy School; and advisor to the technology giant, Cisco.
According to theNational Center for Charitable Statistics, there are more than 1.5 million non-profits operating in the United States. That’s a lot of companies competing for donor dollars! Raising awareness about a cause is not only challenging, but also expensive. Donors want to see their money support the cause, so non-profits need to be strategic and efficient with their marketing budgets. Kaye Smith has provided four ways to leverage technology to raise money for your non-profit:
Technology is constantly changing. In terms of statement processing, the improvements are a welcome reprieve from worrying about data security to manually preparing and mailing statements. Electronic statements can streamline billing processes for greater efficiency, cost savings and greater customer…
Attacks against medical devices and critical health care systems are no longer theoretical. A surprising 94% of healthcare organizations admit that they have experienced cyber attacks. From a study conducted by the SANS Institute, it is clear that the healthcare…
From the article “A CEO’s Guide to Securing from Within”, InfoSecurity Magazine, January 14, 2014, by Udi Mokady, President and CEO of CyberArk Software Information security and the risk of consumer data breaches are all over the news as details…
It seems like you can’t visit a news site or read the paper without running across an article about the latest data breach or a new cyber-threat that is targeting your personal information. Data security will only become a more…
A lot of vendors spend a great deal of time talking about data management to assure their customers that they are taking appropriate steps to ensure data protection. Unfortunately, for many vendors, that’s nearly all they do. Data breaches have…
Originally Posted: April 19th, 2013 by Simon Deakin Marketscan Back in the old days before the rise of email, a marketer’s best friend was the trusty postman. Companies would send direct mail pieces to potential prospects, promoting new products and…
Whether you are marketing to prospects or delivering critical, data-driven communications to your customers, keeping your data clean is critical to success. The typical data file decays at 3% – 5% per month. That means in just 12 months, 40%…