While many organizations participate in trade shows and other events throughout the year, they often fail to recognize the total cost of participation. That means they can’t truly know the return on their trade show or event investment. To get…
Like any marketing program, finding success exhibiting at trade shows requires planning and follow-through. Thinking of your trade show plan as a three part strategy can help you develop your plan and ensure effective execution by your team. The three…
Have you thought about the events or trade shows you’ll participate in next year? Now is a good time to get ready – before you have to make compromises because you’re out of time! The first step is to review…