Don’t dismiss print marketing as a thing of the past. Used strategically, direct mail marketing can set you apart from competitors. Whether your business is launching a new product or service, celebrating a milestone or just vying for new customers, you can implement these smart print marketing trends in 2015:
- Direct mail marketing can set you apart: Mailing oddly shaped items to get customers’ attention with ‘lumpy mail’. Today’s consumers are savvier about how to spot junk mail (whether in their inbox or postal mailbox) and are likely to discard it. Differentiating your mailer is critical in direct marketing. An envelope that holds a different shape or feel is more likely to entice than the usual, one-dimensional envelope.
- Continued use of QR codes on print marketing materials: QR codes are barcodes that can be read by a mobile device. Consumers simply scan the code with their phone and a website pops up providing ordering and other product information. QR codes can also provide a phone number or SMS message that will open in the correct application. QR codes are great for companies because they provide trackable information. For customers, they satisfy the current consumer culture: instant access to real-time information at their fingertips.
- Making the old new again: Print marketing isn’t as ‘over’ as many traditional marketers think: The aforementioned QR codes are a perfect example of how print marketing can enhance digital marketing, and vice versa. Print marketing provides a tactile experience in a digital world.
Another unique advantage of print marketing is that it has a built-in audience: people with addresses. Digital marketing campaigns require ‘capturing’ email addresses first. Whether you buy a mailing list or go door to door, you know your mailer, flyer, door-hang, etc., will at the very least be seen.
Contact Kaye-Smith today to find out how we can help with your personalized fulfillment and print marketing needs. We’ll collaborate with you and your creative team to leverage your print marketing strategy. You can also download our free Whitepaper that provides further insight on why direct mail can enhance your marketing strategy, even in the digital age.