According to theNational Center for Charitable Statistics, there are more than 1.5 million non-profits operating in the United States. That’s a lot of companies competing for donor dollars! Raising awareness about a cause is not only challenging, but also expensive. Donors want to see their money support the cause, so non-profits need to be strategic and efficient with their marketing budgets. Kaye Smith has provided four ways to leverage technology to raise money for your non-profit:
1. Data management. Did you know that direct mail marketing accounts for nearly 95 percent of all charitable contributions in the United States? With this knowledge, non-profits can be much more efficient by incorporating effective data management. Data management ensures that direct mail is personalized, reliable and highly targeted—therefore more likely to offer returns.
2. Branded online stores. Branded merchandise is a critical piece of sponsorship marketing. To maximize its effectiveness, non-profits need quick, easy access to promotional materials. An online store provides a single location for employees and donors to order branded merchandise and acquire it quickly.
3. Inventory control. Promotional products are an extremely effective marketing tool, but they can also be wasteful. Excess inventory can become outdated. Conversely, organizations that find themselves empty-handed at a sponsorship are wasting an opportunity to get their message to the masses. With inventory control, organizations receive online inventory management and distribution solutions that solve both problems.
4. Digital content management. Printing costs for high-quality marketing materials can add up, and organizations can end up with too few or too many materials. Web-based applications can provide a solution. With an online document management system, non-profits can log-in, access and customize a template, and print the exact number of documents they need.
Non-profit marketing has become more competitive, but thanks to technology, it has also become easier to be more efficient and effective. Outsourcing your personalized fulfillment to a company that has the resources to effectively manage your data, merchandise and marketing materials, such as Kaye-Smith, can help maximize your valuable marketing dollars. Contact us today to find out how we can help you raise more money for your non-profit.