Brand recognition is important for growing and maintaining a business. Like… really important.
If consumers don’t recognize your company and the services you provide, it can be difficult to acquire new customers.
Think about this: When you’re at the supermarket trying to decide between two products, one that’s widely known and another that you’ve never seen before, chances are you’re going to choose the brand that you recognize, even it costs a little extra.
In fact, a 2013 Nielsen Global Survey reported that nearly 60 percent of global consumers would prefer to buy products from a familiar brand than switch to a new brand.
So how can you get your brand in front of more people? There are plenty of ways to advertise your business, but assuming your budget isn’t an endless well of cash, you need cost-effective ways to promote your brand.
In steps the power of promotional products.
Offering free branded items to consumers at events helps bring your brand to mind every time the product is used. And being on the consumer’s mind is exactly where you want to be.
There are lots of different items that can be branded, so be sure the products makes sense with your business. For example, if your target market is people who travel, perhaps a branded phone charger, sunscreen or neck pillow would be an appropriate promotional item for them.
Kaye-Smith’s marketing team of creative merchandise specialists, account managers, graphic designers and photographers learn about your company to help determine what would be the best promotional merchandise for your business in order to maximize impact.
Keeping this in mind, there are a couple of reasons why promotional products should be part of your marketing plan.
They are inexpensive
Unlike other forms of advertising like television or magazines, offering free and useful branded products like a hat or a USB drive can be relatively inexpensive while still driving great results for your brand recognition and reputation.
Kaye-Smith has vendor relationships that span the globe, allowing for a virtually unlimited assortment of high-quality promotional products to choose from at competitive prices.
They are unique
Business cards with your company name on them are run-of-the-mill and fail to differentiate your brand from others. However, handing out a useful product to a customer has the potential to help them on a daily basis while also keeping your brand top of mind.
So there you have it. Promotional products are a cost-effective way to increase brand recognition with the potential to keep your business on the minds of customers.
So what are you waiting for? At Kaye-Smith, we understand that making your items stand out while maintaining your brand is key to success. We ensure delivery on time, every time and our branded online stores are open 24/7 to ensure your team and employees have access to items they use to drive your business.
Give us a call at 1.800.822.9987 or send us an email at and let us show you how we can take your brand to the next level.